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Case study

My Forever Pet

An online shop for handmade, laser-cut steel pet memorials, built to run itself day to day.

The My Forever Pet homepage

The brief

My Forever Pet makes made-to-order steel memorials, each one laser-cut from a customer's own pet. The business needed more than a nicer storefront - it needed a way to actually run orders, promotions and day-to-day updates without calling a developer every time something changed.

What we built

  • A full online shop across a catalogue of well over a hundred designs.
  • An order-tracking system that moves every order through production and emails the customer automatically at each stage.
  • A self-serve sale tool, so a site-wide promotion is a couple of clicks, not a call to a developer.
  • A way to post a delivery-delay notice instantly, the moment it's needed.
  • UK-specific terms, privacy and returns pages, written for a made-to-order product.

The result

A shop that the business can run itself - promotions, order status and customer updates all handled without touching a line of code.

Want your business to run itself like this?

If the parts you handle by hand every week could be a button in an admin page instead, that's exactly the kind of thing Gumstick builds.